Boulder B-Cycle

Graphic System | Poster Design | Illustration

This was a graphic system I created for Boulder B-Cycle to release their new e-bikes. For my design system, I decided to focus on emphasizing a few aspects that are important to the organization. Boulder B-Cycle focuses on decreasing carbon emissions in Boulder, sustainability, and creating a fun experience for users. These are the values of the company I wanted to express in my campaign. The deliverables for this project were an infographic, kiosk posters, a social media campaign, and merchandise.